For some hotels, localism a matter of simple economics

Mike Suomi is willing to match his tree-hugging credentials against anyone’s, but even he would admit that his environmentally friendlier approach to renovating the Hyatt Regency Minneapoliswas borne out of economics and timing.Looking to capitalize on the travel-spending rebound as quickly as possible, the hotel’s co-owners, Hyatt and Barry Sternlicht’s Starwood Capital Group, gave Suomi Read more about For some hotels, localism a matter of simple economics[…]

Digital marketing alters lead generation

Lead generation, once limited to static media like the Yellow Pages and Sunday travel sections, is transforming retail travel, with agencies using old partnerships and platforms in new ways. Savvy agencies are fishing in a much broader sea, the Internet, using special offers from preferred suppliers as hooks to attract consumers and using co-op marketing Read more about Digital marketing alters lead generation[…]

SEO Help: How to Get Started

The first priority for any SEO plan is to get your website indexed in the major search engines. These being Google, Yahoo and Bing. Generally, this happens naturally as the search engine robots come around and index new web pages. However submitting an XML sitemap, and having an on site HTML based sitemap can greatly Read more about SEO Help: How to Get Started[…]

Twitter Followers | How to regain a balance

Although Twitter is a social network and some people you may find interesting, a lot of it is gaining a balance. You follow people that you are interested in and hope that they follow you back. Equally, you follow your fans (people that follow you and you have not followed) in return for them showing Read more about Twitter Followers | How to regain a balance[…]