How Do You Show You Care in Business?

One of the most critical aspects of marketing in business is what I call the Caring Factor. Every business wants to tell its customers that it cares. It cares about them, it cares for them. It wants to make them feel loved and appreciated. And the challenge is: how do you do that, exactly?   Read more about How Do You Show You Care in Business?[…]

Google Search Increases Market Share

The ComScore Figures for the state of search in January 2013 show Google making gains across practically every front.     In the US Google has returned to the record 67% mark of the search market for core searches. Bing has made some gains also, albeit, at the expense of the Yahoo/Bing merger. The ComScore Read more about Google Search Increases Market Share[…]

Google Plus Communities For Business

As this post is being written we are on the build up to Christmas so it makes sense to have an early Christmas present for digital marketers active in Google Plus, in the form of Community Pages for Google Plussers. Why is this great news? Well, for casual users of the network, easy as it Read more about Google Plus Communities For Business[…]

Marketers Targeting Russian Speaking Countries Do Better with Yandex

Outside the English-speaking world Google’s dominance is reversed. In China, for instance, Baidu has the search market stitched up and in the Russian-speaking world search is dominated by Yandex and second-fiddle Mail.ru.     Until now, Google had a deal with Mail.ru to deliver search results in the latter’s search box that had nothing to Read more about Marketers Targeting Russian Speaking Countries Do Better with Yandex[…]